Pay Per Click Management

An Effective & Measurable Traffic Source

 

What is Pay Per Click?
Pay Per Click is an advertising model used by many search engines and advertising networks where…as the name implies, you are charged for every click your advertisement generates.

The process starts by bidding on keywords that will trigger your ad to be displayed to the user. Once the keyword is searched, your ad will appear along with any other competitors targeting that same keyword. If your ad is clicked, you are then charged for that click and the visitor is sent to your landing page or destination.

If you use Google, Yahoo or MSN…odds are you have seen the sponsored or pay per click ads within their search results pages. The Image to the right, shows the locations of Pay Per Click / Sponsored ads within the Top 3 Search Engines.

Pay Per Click Advertising is a powerful method to increase your visibility. It gives you the ability test markets and keywords with amazing speed and accuracy.

On the downside however, Pay Per Click Advertising through major search engines such as Google, Yahoo and MSN can be a difficult method for many businesses to use to its full potential.

It has over the years, become a very competitive form of search marketing, and is definitely not very welcoming to new comers.
We will work with you to determine your goals, who your target market is, what keywords they use to find your product or service, and your budget. Once these objectives have been determined, we then research the market and keywords to determine who the top performers are in the major search engines…Google, Yahoo and MSN
The purpose of this process is quite simply to identify what appears to be working. Now we say “appears” because we can only do our research to a certain extent…we can identify potentially profitable ads and campaigns of your competitors but the only way to be 100% certain of the profitability of an ad or PPC campaign is...to run one.

However, this process of identifying the potentially profitable ads provides great insight into the overall development of the campaign. Once the research process is complete…we then begin crafting ads that attract buyers to your offer.
The goal in writing pay per click ads is to zero in on searchers that are most likely to purchase your product or service.

You want to eliminate as many information seekers as possible…a click from an untargeted visitor costs the same as a highly qualified, targeted visitor! Although this is done mainly through the keywords targeted, ads are also created with negative qualifiers to try to eliminate any unqualified visitors that may view your ad as well.

When researching and crafting ads, we also do our best to determine the type of wording or the approach that is accepted by your target audience. In some markets, Shock style or Informative ads deliver the best results, however in other markets these approaches may be completely opposite.

Once the ad writing is complete it is now time to go live with your pay per click campaigns.

Developing keyword lists and ads is not where the campaign ends…once your campaigns are live…testing and tracking must be implemented to determine what is performing and what is not.

Pay Per Click…to be effective as possible should be constantly tracked, tested and refined.

The goal of Tracking and Testing is to locate your most profitable keywords and ads…then once they have been identified to expand upon them. But, at the same time continue to refine them. Simply put, do as much as possible of what works!

This can be achieved by adding in related keywords, expanding to other major search engines and / or 2nd Tier Search engines, Placement Targeting, and other methods of traffic generation.

The Bottomline…
Pay Per Click is a great source of qualified, targeted traffic when used properly and combined with strategic testing and tracking processes. Start Today with Pay Per Click Management Services by True Response Marketing LLC and use Pay Per Click to increase your products or companies visibility and profits.

For More Information regarding our Pay Per Click Management Services...
Complete the form below:
   
Your Name:
Your E-mail:
Company:
Phone:
   
Do You Have Existing PPC Campaigns:
   
Estimated Monthly Budget for PPC Marketing:
   
Comments or Questions: